The top 10 most read mastheads in Australia continue to deliver large scale, influential audiences
DBM’s Consumer Atlas to incorporate emma audience data providing world-class insights into media consumption, consumer attitudes, intentions and behaviours towards financial institutions.
emma October data incorporates Nielsen Digital Content Ratings digital audiences for the first time.
The new audience data will deliver consistency between industry currency data sources, improve accuracy and better reflect the total audience of publisher brands.
News media delivers strong audience reach across print and digital, as publishers continue their focus on cross platform news delivery, according to the latest emma data for September 2018, released today.
Digital news media readership has increased by 4 per cent year on year and is now consumed by 13.6 million, or 74 per cent of Australians, according to the latest emma data, released today.
Digital news media is read by 13.1 million Australians, continuing the growing trend for consumers to seek their trusted news, entertainment and information digitally, according to the latest emma data, released today.
Digital news media is read by 13.1m Aussies, continuing the growing trend for consumers to seek their trusted news: emma July 2018
National newspapers have grown their readership for the third consecutive month, with nationals’ print readership up by 1 per cent year-on-year, and total sector digital readership growing by 3 per cent, according to the latest emma (Enhanced Media Metrics Australia) data for May 2018.