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emma (Enhanced Media Metrics Australia) is Australia’s cross-platform audience insights survey and the accredited readership metric for the news media industry.

Strong audience reach across print and digital news media

News media has continued its strong audience reach across print and digital, as publishers continue their focus on cross platform news delivery in Sep 2018

Strong audience reach across print and digital news media: emma

News media delivers strong audience reach across print and digital, as publishers continue their focus on cross platform news delivery, according to the latest emma...

Digital news media readership continues to climb, reaching 13.6m Australians

Digital news media readership has increased by 4 per cent year on year and is now consumed by 74 per cent of Australians, according to...

Digital news readership climbs to 13.6 million: emma

Digital news media readership has increased by 4 per cent year on year and is now consumed by 13.6 million, or 74 per cent of...

74pc of news media readers rate quality over price: emma

Digital news media is read by 13.1 million Australians, continuing the growing trend for consumers to seek their trusted news, entertainment and information digitally, according...

13.1 million Australians read digital news media – emma data

Digital news media is read by 13.1m Aussies, continuing the growing trend for consumers to seek their trusted news: emma July 2018

Print the trendsetter for influential Australians

Big spending, influential Australians who enjoy looking stylish and wearing the latest trends are more likely to indulge in premium brands and engage with newspapers,...

Digital readership trends upwards 3pc

National newspapers have grown their readership for the third consecutive month, with nationals’ print readership up by 1 per cent year-on-year, and total sector digital...

Audience boosts as Nielsen reworks methodology

Publishers have received a boost in audience numbers following Nielsen’s announcement of a series of changes to its monthly data reporting, providing publishers with the...

National newspapers continue to lead growth of news media

National newspapers are continuing to grow and leading news media audience readership, with nationals’ print readership up by 3 per cent year on year, and...

emma evolves: The Readership Works, Nielsen and Ipsos strengthen strategic collaboration

The Readership Works (TRW), Nielsen and Ipsos today announced a strategic collaboration with Australia’s news media industry to deliver a ‘single source of truth’ in...

New emma data fusion offers greater market depth

  Cross-platform readership metric Enhanced Media Metrics Australia (emma) is strengthening its data offering through a new collaboration deal with Nielsen and Ipsos to further...

emma-logo-250px

emma (Enhanced Media Metrics Australia) is Australia's cross-platform audience insights survey and the accredited readership metric for the news media industry.