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emma (Enhanced Media Metrics Australia) is Australia’s cross-platform audience insights survey and the accredited readership metric for the news media industry.

Print the trendsetter for influential Australians

Big spending, influential Australians who enjoy looking stylish and wearing the latest trends are more likely to indulge in premium brands and engage with newspapers,...

Digital readership trends upwards 3pc

National newspapers have grown their readership for the third consecutive month, with nationals’ print readership up by 1 per cent year-on-year, and total sector digital...

Audience boosts as Nielsen reworks methodology

Publishers have received a boost in audience numbers following Nielsen’s announcement of a series of changes to its monthly data reporting, providing publishers with the...

National newspapers continue to lead growth of news media

National newspapers are continuing to grow and leading news media audience readership, with nationals’ print readership up by 3 per cent year on year, and...

New emma data fusion offers greater market depth

  Cross-platform readership metric Enhanced Media Metrics Australia (emma) is strengthening its data offering through a new collaboration deal with Nielsen and Ipsos to further...

UK looks to Australia for new publishing metric

Britain has turned to Australia for its inspiration for new a cross-platform readership metric launched in the UK. Called PAMCo Audience Measurement for Publishers, the...

Audience growth continues to hold from 2017

The total audience growth for Australia’s news media sector has held its ground again in February, with 16.5 million or 90 per cent of the...

Watch NewsMediaWorks CEO Peter Miller on Sky Business

Our CEO Peter Miller featured on Sky News Business’ Media Week to discuss the latest readership figures from emma, our AdTrust study and the newly...

Emma shows continued upward readership trend

Australia’s news media has maintained a 2 per cent growth in audience achieved last year in the first emma (Enhanced Media Metrics Australia) data release of 2018, with 16.5 million,...

Direct ad spend provides holistic media picture

Direct advertising spend to news media remains steady while total readership has risen but despite this media agencies have considerably swung away from the medium...

Readership of news media up for second year in row

News media grew by 2 per cent in 2017 for the second consecutive year as consumers increasingly recognise its trustworthy and credible content, according to...

Readership remains stable across digital and print

News media on digital devices, such as smartphones, tablets and PCs, is read by 72 per cent, or 13.5 million, Australians according to the latest...

emma-logo-250px

emma (Enhanced Media Metrics Australia) is Australia's cross-platform audience insights survey and the accredited readership metric for the news media industry.