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emma (Enhanced Media Metrics Australia) is Australia's cross-platform audience insights survey and the accredited readership metric for the news media industry.

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Interview with The Readership Works’ Mal Dale

“My vision is for us to be able to work even more closely with audience currency providers to make sure that we are providing the best audience...

More than 10 million Australians now read their news media across both print and digital platforms

Total news media readership 17.4 million people

The more you trust an ad, the more likely you are to purchase 

Research findings show News Media has the most trusted ads 

News media has the most trusted content and most trusted ads – ADTRUST study by Ipsos Connect

Trust in media content and ads positively impacts consumer purchase consideration

News media across platforms read by 17.4 million people: emma data

Across print and digital, news media is read by 17.4 million people, or 94% of the population.

DBM and emma partnership a win for news media brands  

DBM hopes to “build a data ecosystem” with emma to better understand the relationships between customers and brands

News media reaches nine in ten Australians: emma

News media is read by 17.4 million Australians, or 94 per cent of the population.

emma and DBM partner to deliver Australia’s most comprehensive source of consumer data for the financial services industry

DBM’s Consumer Atlas to incorporate emma audience data providing world-class insights into media consumption, consumer attitudes, intentions and behaviours towards financial institutions.

Digital news media now read by 15.7 million Australians, reaching 85% of the population: emma

Newspapers read by 12.1 million people.

News media read by 17.5 million Australians, reaching 94% of the population: emma data

emma October data incorporates Nielsen Digital Content Ratings digital audiences for the first time.

emma upgrade to deliver ‘the world’s most innovative and accurate cross-platform audience data’

The new audience data will deliver consistency between industry currency data sources, improve accuracy and better reflect the total audience of publisher brands.

Strong audience reach across print and digital news media: emma

News media delivers strong audience reach across print and digital, as publishers continue their focus on cross platform news delivery, according to the latest emma...

Digital news readership climbs to 13.6 million: emma

Digital news media readership has increased by 4 per cent year on year and is now consumed by 13.6 million, or 74 per cent of...

74pc of news media readers rate quality over price: emma

Digital news media is read by 13.1 million Australians, continuing the growing trend for consumers to seek their trusted news, entertainment and information digitally, according...

13.1 million Australians read digital news media – emma data

Digital news media is read by 13.1m Aussies, continuing the growing trend for consumers to seek their trusted news: emma July 2018

Print the trendsetter for influential Australians

Big spending, influential Australians who enjoy looking stylish and wearing the latest trends are more likely to indulge in premium brands and engage with newspapers,...

Digital readership trends upwards 3pc

National newspapers have grown their readership for the third consecutive month, with nationals’ print readership up by 1 per cent year-on-year, and total sector digital...

Audience boosts as Nielsen reworks methodology

Publishers have received a boost in audience numbers following Nielsen’s announcement of a series of changes to its monthly data reporting, providing publishers with the...

National newspapers continue to lead growth of news media

National newspapers are continuing to grow and leading news media audience readership, with nationals’ print readership up by 3 per cent year on year, and...

New emma data fusion offers greater market depth

  Cross-platform readership metric Enhanced Media Metrics Australia (emma) is strengthening its data offering through a new collaboration deal with Nielsen and Ipsos to further...

UK looks to Australia for new publishing metric

Britain has turned to Australia for its inspiration for new a cross-platform readership metric launched in the UK.