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Market Overview

Here you’ll find an introduction to the Australian news media sector, the publishers and brands that we represent and the audiences they reach.

Industry terminology

Below are a broad range of terms frequently used in print & online newspaper advertising.

10 reasons why you should advertise in newspapers

1. Newspapers are trusted AdTrust, a new Australian study by Galaxy Research and NewsMediaWorks, looks into consumer trust in content and advertising across 10 media...

Relevance of newspapers today

How consumers engage with and value printed newspapers and their websites in the modern age, and how this influence extends to its advertising.