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Market Overview

Here you’ll find an introduction to the Australian news media sector, the publishers and brands that we represent and the audiences they reach.

Industry terminology

Some of the terms frequently used by professionals in news media and advertising

10 reasons why you should be advertising in newspapers

Newspapers are trusted, reliable and efficient vehicles for helping advertisers’ messages reach target audiences. Find out some of the other things that make print so...

Relevance of newspapers today

How consumers engage with and value printed newspapers and their websites in the modern age, and how this influence extends to its advertising.