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AR is expanding the possibilities for what can be done with print media  

How will augmented reality change news media?  

News launches app-only subscription model

News Corp Australia has introduced a new mobile app-only subscription tier to several metropolitan mastheads to further drive digital subscriptions and mobile consumption. The Daily…

Social/search: Mobile takes 51 per cent of digital ads

New research out of the US has shown mobile has grown to represent more than 50 per cent of advertising spend in 2016 – a…

Registration cancellation for offensive vehicle advertising breaches in Queensland

Advertising on vehicles is able to be viewed by a large number and wide range of people as the vehicles travel around the road network. There are occasions when vehicles display advertising that is sexist, discriminatory or otherwise offensive to members of the community.

Global: WaPo goes in-house for ad tech

NEW ad technology that provides faster downloads on handsets has been developed in-house by The Washington Post. WashPost-Zeus has decreased latency by 75 per cent…

Mobile, Snapchat top agency agenda

Mobile devices have been at the heart of an annual innovation showcase organised this week by Australia’s largest media agency, GroupM. The mLab event exposes…

New system takes Nielsen closer to daily online ratings

A new digital audience measurement system that captures the total, unduplicated digital audience across PC, smartphones and tablet for both web browsers and apps has…

Mobile readership grows, but print preferred: emma

News readership on smartphones continues to grow, with 3.6 million Australians accessing news media on a mobile device in 2015, according to the latest Enhanced…

Fairfax Media campaign goes beyond the banner

Fairfax Media is encouraging marketers to think beyond the traditional mobile banner ad in a new trade marketing campaign. The campaign began this week and…

Global round-up: Buffett maintains interest in print

American billionaire investor Warren Buffett says if he saw the right newspaper he would “buy it tomorrow”. Mr Buffett made the comments in an interview…