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Professionally-generated content from reputable publishers is capturing both audience attention and revenue
As brands make bigger promises and compete for positive consumer sentiment, they look to marketing professionals to help them build more trust.
This document provides details to support the position put forward at the National Press Club’s Press Freedom:
On the Line event on 26 June 2019.
The leaders of the Australian Broadcasting Corporation, Nine and News Corp Australia have today called for better protections of media freedom in a joint presentation at the National Press Club (NPC) in Canberra.
Archiving not only allows publishers to access content produced in the past, but also presents the opportunity for content to be resurfaced and monetised.
“It has been something that I will remember forever in my career, it has refreshed my approach and reawakened my curiosity.”
Governments and organisations around the world are attempting to combat misinformation through education initiatives