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INFORM 2019 Wrap-up  

The 2019 INFORM News Media Summit brought together media and marketing minds from across the region to discuss the big issues facing the industry today.

The biggest problem facing marketers: how to earn trust  

As brands make bigger promises and compete for positive consumer sentiment, they look to marketing professionals to help them build more trust.  

AUSTRALIA’S RIGHT TO KNOW COALITION OF MEDIA COMPANIES CALLS ON THE GOVERNMENT TO AMEND LAWS TO PROTECT THE PUBLIC’S RIGHT TO KNOW

This document provides details to support the position put forward at the National Press Club’s Press Freedom:
On the Line event on 26 June 2019.

Press release: Media leaders unite to demand change to protect Australia’s right to know

The leaders of the Australian Broadcasting Corporation, Nine and News Corp Australia have today called for better protections of media freedom in a joint presentation at the National Press Club (NPC) in Canberra.

‘Sitting on a goldmine’: Innovative publishers rediscover value of archive material  

Archiving not only allows publishers to access content produced in the past, but also presents the opportunity for content to be resurfaced and monetised. 

The rise of paywalls on news media websites  

There are three main types of paywalls used on news media publishing websites: hard, soft and dynamic.  

2018 Hegarty Award winner Lauren Moloney: recognising the value of commercial teams

“It has been something that I will remember forever in my career, it has refreshed my approach and reawakened my curiosity.”

These were the winners of the 2018 News Media Awards  

Who will take home trophies at the 2019 ceremony?  

News literacy initiatives promote critical thinking and understanding  

Governments and organisations around the world are attempting to combat misinformation through education initiatives  

NewsCorp creates buzz at Come Together 2019 showcase

Over 1,000 senior advertising, marketing and media executives were invited to attend

Guess what works in podcasts? Powerful, well-researched storytelling

Professionally-generated content from reputable publishers is capturing both audience attention and revenue

ACCC Preliminary report submissions: selected extracts and key points  

The inquiry has considered a range of issues related to the digital landscape