NewsMediaWorks | |
Research findings show News Media has the most trusted ads
Applications have opened for the 2019 Copy Schools in both Melbourne and Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors.
DBM’s Consumer Atlas to incorporate emma audience data providing world-class insights into media consumption, consumer attitudes, intentions and behaviours towards financial institutions.
emma October data incorporates Nielsen Digital Content Ratings digital audiences for the first time.
This new audience data will deliver consistency between industry currency data sources, improve accuracy and better reflect the total audience of publisher brands.
NewsMediaWorks today announced that the initial flight of its marketing campaign, ‘The Truth Builds Trust’, which promotes of the value of authentic news environments to advertisers, has generated more than 30,000 unique visits to the website and will return in 2019.
The Readership Works today announced an important innovation for Australia’s cross-platform audience insights metric emma (Enhanced Media Metrics Australia), with the first step of the calibration of Nielsen Digital Content Ratings (DCR) audience targets to its database. This will provide the most accurate and a more complete picture of news media and magazine audiences.