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The more you trust an ad, the more likely you are to purchase 

Research findings show News Media has the most trusted ads 

News media has the most trusted content and most trusted ads – ADTRUST study by Ipsos Connect

Trust in media content and ads positively impacts consumer purchase consideration

News media across platforms read by 17.4 million people: emma data

Across print and digital, news media is read by 17.4 million people, or 94% of the population.

Copy School 2019 Melbourne and Sydney opens for applications

Applications have opened for the 2019 Copy Schools in both Melbourne and Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors.

News media reaches nine in ten Australians: emma

News media is read by 17.4 million Australians, or 94 per cent of the population.

emma and DBM partner to deliver Australia’s most comprehensive source of consumer data for the financial services industry

DBM’s Consumer Atlas to incorporate emma audience data providing world-class insights into media consumption, consumer attitudes, intentions and behaviours towards financial institutions.

Digital news media now read by 15.7 million Australians, reaching 85% of the population: emma

Newspapers read by 12.1 million people.

Metro newspapers continue to lead ad revenue momentum:  News Media Index

Digital revenues outpace the overall market

News media read by 17.5 million Australians, reaching 94% of the population: emma data

emma October data incorporates Nielsen Digital Content Ratings digital audiences for the first time.

emma delivers most complete picture of publisher audiences with first release of audience data featuring calibrated Nielsen Digital Content Ratings

This new audience data will deliver consistency between industry currency data sources, improve accuracy and better reflect the total audience of publisher brands.

The Truth Builds Trust’ news media campaign to return in 2019 after a successful debut

NewsMediaWorks today announced that the initial flight of its marketing campaign, ‘The Truth Builds Trust’, which promotes of the value of authentic news environments to advertisers, has generated more than 30,000 unique visits to the website and will return in 2019.

Emma to incorporate calibrated Nielsen Digital Content Ratings’ digital audiences

The Readership Works today announced an important innovation for Australia’s cross-platform audience insights metric emma (Enhanced Media Metrics Australia), with the first step of the calibration of Nielsen Digital Content Ratings (DCR) audience targets to its database. This will provide the most accurate and a more complete picture of news media and magazine audiences.