The continued improvement in news media ad revenue is due to the to re-evaluation of news media by marketers and agencies, according to the latest News Media Index.
Digital news media readership has increased by 4 per cent year on year and is now consumed by 74 per cent of Australians, according to the latest emma data for August 2018.
The campaign will appear across all metropolitan and national print and digital news media, plus a majority of regional and community titles.
Digital news media is read by 13.1m Aussies, continuing the growing trend for consumers to seek their trusted news: emma July 2018
The Readership Works (TRW), Nielsen and Ipsos today announced a
strategic collaboration with Australia’s news media industry to deliver a ‘single source of truth’ in
measuring, understanding and reporting Australian consumers’ increasingly fragmented
engagement with brands and content.