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Digital subscriptions: the major focus for news brands in 2020

“Publishers trying to shift to reader revenue models in 2020 have to realise that only those with a relentless focus on their customers will succeed.”  

Digital news media audiences grow year on year as readers seek trusted, premium news – emma data

Print audiences remain strong with 12.89 million, or seven in ten Australians (69%), choosing print news formats. 

How to make a great podcast that makes money: a lesson from news brands

Professionally-generated content from reputable publishers is capturing both audience attention and revenue

How will AI impact news and journalism?

How will the rise of Artificial Intelligence (AI) impact news brands and the news media industry?

Make trust central to your auto advertising strategy  

66% or respondents agree that “The more I trust an ad the more likely I am to buy the product/service” 

Creative Tips for Automotive advertisers 

Consumers were asked what elements of advertising helped to grab their attention and influence their purchase choices

‘If your brand’s not here, it’s nowhere’: Media owners unite to highlight the power of advertising 

The importance of advertising to the long-term sustainability of businesses

News media in focus: news media prompting government action

“By combining our resources and presenting a unified voice, we can ensure our message is heard loud and clear”

Auto advertising: News media drive sales at all stages of the path to purchase

News media are nudging car consumers into action at all stages of the sales process.  

New requirements for pre-approval of complementary medicines

Consumer Healthcare Products Australia to handle all medicine advertising pre-approval applications

Gambling related advertising in Queensland

Venues must ensure that gaming does not dominate marketing or promotional activities.

Beyond the digital tipping point: INMA CEO talks the future of news media

Earl Wilkinson, executive director and CEO of the International News Media Association, spoke to NewsMediaWorks about his discussions with news media publishers around the world