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New requirements for pre-approval of complementary medicines

Consumer Healthcare Products Australia to handle all medicine advertising pre-approval applications

Gambling related advertising in Queensland

Venues must ensure that gaming does not dominate marketing or promotional activities.

Beyond the digital tipping point: INMA CEO talks the future of news media

Earl Wilkinson, executive director and CEO of the International News Media Association, spoke to NewsMediaWorks about his discussions with news media publishers around the world

People trust in news brands

Readers trust their favourite news brands to deliver the important news, insights and features consistently.

Case Study – News Corp and REA Group partner for innovative print campaign

“This new initiative allows vendors to seamlessly target both the passive and active market,”

Enhanced storytelling: Journalism in the visual era

Visual journalism augments the written form by providing deeper immersion in our storytelling.

News media in 2019: AAP highlight reel

From sport to drought coverage, elections to terror attacks, AAP recaps the year in news media coverage

Neuro insights: Why ads perform better on premium editorial sites.

What’s happening in the brain when consumers are exposed to ads in different online environments?

Print innovation on show at 2019 WAN-IFRA Awards

As well as celebrating the creative work of the industry, the Awards also helped to highlight the key strengths of print media and newspaper advertising

Neuro study: Newspapers highly engaging and driving awareness  

The highly complimentary nature of the two media also captured a strong priming effect.

Grocery buyers: shopper segments

When it comes to advertising, 66 per cent of grocery buyers surveyed say that the more they trust an ad, the more likely they are to buy the product/service.

INFORM 2019 Wrap-up  

The 2019 INFORM News Media Summit brought together media and marketing minds from across the region to discuss the big issues facing the industry today.