Home » Newspapers

Newspapers

People trust in news brands

Readers trust their favourite news brands to deliver the important news, insights and features consistently.

Case Study – News Corp and REA Group partner for innovative print campaign

“This new initiative allows vendors to seamlessly target both the passive and active market,”

Enhanced storytelling: Journalism in the visual era

Visual journalism augments the written form by providing deeper immersion in our storytelling.

News media in 2019: AAP highlight reel

From sport to drought coverage, elections to terror attacks, AAP recaps the year in news media coverage

Neuro insights: Why ads perform better on premium editorial sites.

What’s happening in the brain when consumers are exposed to ads in different online environments?

Print innovation on show at 2019 WAN-IFRA Awards

As well as celebrating the creative work of the industry, the Awards also helped to highlight the key strengths of print media and newspaper advertising

Neuro study: Newspapers highly engaging and driving awareness  

The highly complimentary nature of the two media also captured a strong priming effect.

Grocery buyers: shopper segments

When it comes to advertising, 66 per cent of grocery buyers surveyed say that the more they trust an ad, the more likely they are to buy the product/service.

INFORM 2019 Wrap-up  

The 2019 INFORM News Media Summit brought together media and marketing minds from across the region to discuss the big issues facing the industry today.

Mark Ryan’s speech to INFORM19 Summit

If you’re a consumer of journalism it’s the best of times: credible, reliable news and writing, and film and documentaries – are all only a click away.

Grocery buyers: what drives purchase intent?

How can brands and businesses reach shoppers and make the most of a willingness to consider different brands and products?  

Interview with international journalist Prue Clarke, Judith Neilson Institute for Journalism & Ideas 

JNI will provide grants for projects encouraging quality journalism and media literacy, as well as hosting “lively events on the big issues of the day”.