Nielsen’s latest insights provide a deeper understanding into the motivations and aspirations of multicultural Aussie travellers to help travel advertisers rise above the noise.
News media delivers strong audience reach across print and digital, as publishers continue their focus on cross platform news delivery, according to the latest emma data for September 2018, released today.
Digital news media readership has increased by 4 per cent year on year and is now consumed by 13.6 million, or 74 per cent of Australians, according to the latest emma data, released today.
Digital news media is read by 13.1 million Australians, continuing the growing trend for consumers to seek their trusted news, entertainment and information digitally, according to the latest emma data, released today.
Several News Corp Australia titles and The Guardian have received a boost in the latest Nielsen’s Digital Content Ratings, Monthly, as the data company further integrates Google AMP data into the metric.
Publisher audiences have continued to grow following Nielsen’s methodology changes last month, with Australia’s top news website reaching new heights, cracking 9.1 million in June 2018, according to Digital Content Ratings Monthly.
The Readership Works (TRW), Nielsen and Ipsos today announced a
strategic collaboration with Australia’s news media industry to deliver a ‘single source of truth’ in
measuring, understanding and reporting Australian consumers’ increasingly fragmented
engagement with brands and content.