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Interview with The Readership Works’ Mal Dale

“My vision is for us to be able to work even more closely with audience currency providers to make sure that we are providing the best audience and planning data for our channels.”

Nielsen: Unlocking the power of the Aussie wanderlust

Nielsen’s latest insights provide a deeper understanding into the motivations and aspirations of multicultural Aussie travellers to help travel advertisers rise above the noise.

Strong audience reach across print and digital news media: emma

News media delivers strong audience reach across print and digital, as publishers continue their focus on cross platform news delivery, according to the latest emma data for September 2018, released today.

Digital news readership climbs to 13.6 million: emma

Digital news media readership has increased by 4 per cent year on year and is now consumed by 13.6 million, or 74 per cent of Australians, according to the latest emma data, released today.

74pc of news media readers rate quality over price: emma

Digital news media is read by 13.1 million Australians, continuing the growing trend for consumers to seek their trusted news, entertainment and information digitally, according to the latest emma data, released today.

Print the trendsetter for influential Australians

Big spending, influential Australians who enjoy looking stylish and wearing the latest trends are more likely to indulge in premium brands and engage with newspapers, recent research from emmaCMV has found.

Google AMP data improves publishers Nielsen standing

Several News Corp Australia titles and The Guardian have received a boost in the latest Nielsen’s Digital Content Ratings, Monthly, as the data company further integrates Google AMP data into the metric.

Audiences continue to balloon following Nielsen revamp

Publisher audiences have continued to grow following Nielsen’s methodology changes last month, with Australia’s top news website reaching new heights, cracking 9.1 million in June 2018, according to Digital Content Ratings Monthly.

Audience boosts as Nielsen reworks methodology

Publishers have received a boost in audience numbers following Nielsen’s announcement of a series of changes to its monthly data reporting, providing publishers with the most comprehensive audience data in the market.

Nielsen shows 14m read news online in April

Close to 14 million Australians accessed news content online during April 2018, according to the latest Nielsen Digital Ratings (monthly), up half a million compared…

emma evolves: The Readership Works, Nielsen and Ipsos strengthen strategic collaboration

The Readership Works (TRW), Nielsen and Ipsos today announced a
strategic collaboration with Australia’s news media industry to deliver a ‘single source of truth’ in
measuring, understanding and reporting Australian consumers’ increasingly fragmented
engagement with brands and content.

New emma data fusion offers greater market depth

  Cross-platform readership metric Enhanced Media Metrics Australia (emma) is strengthening its data offering through a new collaboration deal with Nielsen and Ipsos to further…