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Digital subscriptions: the major focus for news brands in 2020

“Publishers trying to shift to reader revenue models in 2020 have to realise that only those with a relentless focus on their customers will succeed.”  

Digital news media audiences grow year on year as readers seek trusted, premium news – emma data

Print audiences remain strong with 12.89 million, or seven in ten Australians (69%), choosing print news formats. 

Local election advertising requirements

Electoral material includes any advertisement, notice, statement or representation calculated to affect the result of an election or poll. 

Penalties for allegedly selling or advertising recalled cars with dangerous Takata airbags

It is in breach of the Australian Consumer Law to sell or advertise for sale vehicles with defective Takata airbags that are under active recall

‘If your brand’s not here, it’s nowhere’: Media owners unite to highlight the power of advertising 

The importance of advertising to the long-term sustainability of businesses

New requirements for pre-approval of complementary medicines

Consumer Healthcare Products Australia to handle all medicine advertising pre-approval applications

Gambling related advertising in Queensland

Venues must ensure that gaming does not dominate marketing or promotional activities.

Advertising cosmetic services and injections

Cosmetic injections are generally administered to temporarily remove/reduce wrinkles and lines on the face, around the eyes, forehead, lips and neck or to improve the appearance of submental fat.

Case Study – News Corp and REA Group partner for innovative print campaign

“This new initiative allows vendors to seamlessly target both the passive and active market,”

Enhanced storytelling: Journalism in the visual era

Visual journalism augments the written form by providing deeper immersion in our storytelling.

Penalties for making alleged misleading “was/now” price claims

Four furniture retailers have each paid a penalty of $12,600 after the ACCC issued them with an infringement notice following an ACCC investigation into the industry’s use of ‘was/now’ price comparisons in advertising.

Neuro insights: Why ads perform better on premium editorial sites.

What’s happening in the brain when consumers are exposed to ads in different online environments?