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Almost half Australian online display to go programmatic

Australia is predicted to allocate 48 per cent of spend to programmatic online display this year, according to GroupM’s ‘The State of Digital Report’. The...

Inside Carat’s vision for 100pc digital by 2020

Carat Australia’s chief digital officer Sarah James provides an insider’s view of the agency’s 100 per cent digital vision, how publishers can remain relevant and...

KPEX appoints new head

Richard Thompson has been appointed chief executive of the Kiwi Premium Advertising Exchange, a New Zealand programmatic exchange launched jointly by Fairfax Media, NZME, MediaWorks...

Fairfax expands programmatic data segments

Buyers of Fairfax Media’s programmatic inventory will be better able to target specific audience groups following the addition of 15 premium data segments to the...

Get automated: the power of programmatic

Automated buying and selling solutions, also known as programmatic, has now reached critical mass, with the potential not only to facilitate process and target a...