NewsMediaWorks | |
DBM hopes to “build a data ecosystem” with emma to better understand the relationships between customers and brands
DBM’s Consumer Atlas to incorporate emma audience data providing world-class insights into media consumption, consumer attitudes, intentions and behaviours towards financial institutions.
The new audience data will deliver consistency between industry currency data sources, improve accuracy and better reflect the total audience of publisher brands.
2018 Deloitte Media Consumer Survey reveals some interesting trends for news media