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Readership

How news media influence society

The morning news habit has long been an important part of Australian life, as it is around the world.  

Metro news media read by more than half the population – emma April data

Metro news media is read by 9.5 million Australians, representing more than half (51%) our 14+ population

New revenue streams for news media publishers 

What tools are publishers using to maintain and maximise, diversify and develop?  

Month on month cross platform news media readership grows in March

Digital news media readership drives increase

The rise of paywalls on news media websites  

There are three main types of paywalls used on news media publishing websites: hard, soft and dynamic.  

Interview with The Readership Works’ Mal Dale

“My vision is for us to be able to work even more closely with audience currency providers to make sure that we are providing the best audience and planning data for our channels.”

More than 10 million Australians now read their news media across both print and digital platforms

Total news media readership 17.4 million people

The more you trust an ad, the more likely you are to purchase 

Research findings show News Media has the most trusted ads 

News media has the most trusted content and most trusted ads – ADTRUST study by Ipsos Connect

Trust in media content and ads positively impacts consumer purchase consideration

Boomtown: rethinking advertising in regional Australia

“Only 10% of national media budgets are spent regionally, despite 36% of the country’s population living there.”

News media across platforms read by 17.4 million people: emma data

Across print and digital, news media is read by 17.4 million people, or 94% of the population.

DBM and emma partnership a win for news media brands  

DBM hopes to “build a data ecosystem” with emma to better understand the relationships between customers and brands