Home » Readership


DBM and emma partnership a win for news media brands  

DBM hopes to “build a data ecosystem” with emma to better understand the relationships between customers and brands

News media are the most trusted media 

Trust matters, and for brands wanting to position themselves in premium advertising environments, there’s no platform more trusted than news media.  

Five great news media insights

Essential briefings on the power of news media adverting  

News media reaches nine in ten Australians: emma

News media is read by 17.4 million Australians, or 94 per cent of the population.

emma and DBM partner to deliver Australia’s most comprehensive source of consumer data for the financial services industry

DBM’s Consumer Atlas to incorporate emma audience data providing world-class insights into media consumption, consumer attitudes, intentions and behaviours towards financial institutions.

Digital news media now read by 15.7 million Australians, reaching 85% of the population: emma

Newspapers read by 12.1 million people.

How rewards programs are engaging news media consumers 

The challenge of attracting (and retaining) subscribers 

emma upgrade to deliver ‘the world’s most innovative and accurate cross-platform audience data’

The new audience data will deliver consistency between industry currency data sources, improve accuracy and better reflect the total audience of publisher brands.

Deloitte: Social media in decline, multitasking millennials and newspaper subscriptions on the rise

2018 Deloitte Media Consumer Survey reveals some interesting trends for news media

Digital readership trends upwards 3pc

National newspapers have grown their readership for the third consecutive month, with nationals’ print readership up by 1 per cent year-on-year, and total sector digital...

Audience boosts as Nielsen reworks methodology

Publishers have received a boost in audience numbers following Nielsen’s announcement of a series of changes to its monthly data reporting, providing publishers with the...

UK looks to Australia for new publishing metric

Britain has turned to Australia for its inspiration for new a cross-platform readership metric launched in the UK.