The morning news habit has long been an important part of Australian life, as it is around the world.
Metro news media is read by 9.5 million Australians, representing more than half (51%) our 14+ population
What tools are publishers using to maintain and maximise, diversify and develop?
Digital news media readership drives increase
There are three main types of paywalls used on news media publishing websites: hard, soft and dynamic.
“My vision is for us to be able to work even more closely with audience currency providers to make sure that we are providing the best audience and planning data for our channels.”
Total news media readership 17.4 million people
Research findings show News Media has the most trusted ads
Trust in media content and ads positively impacts consumer purchase consideration
“Only 10% of national media budgets are spent regionally, despite 36% of the country’s population living there.”
Across print and digital, news media is read by 17.4 million people, or 94% of the population.
DBM hopes to “build a data ecosystem” with emma to better understand the relationships between customers and brands