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Readership

emma tool captures complete readership life of mags

Australia’s cross-platform audience insights survey emma (Enhanced Media Metrics Australia) will launch a new tool that, for the first time, allows Australian media planners to…

Mobile readership grows, but print preferred: emma

News readership on smartphones continues to grow, with 3.6 million Australians accessing news media on a mobile device in 2015, according to the latest Enhanced…

News consumption on rise despite ad challenges

Newspapers will survive into the future despite the continuing fall of print advertising investment and the challenges of monetising digital audiences, according to a media…