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More research shows trusted news media brands lead to trusted ads

New research by IPG Mediabrands and Sanoma has added to the weight of evidence that demonstrates advertisements published in news media brands are trusted more.

Ad recall stronger in premium news media

Advertisements in premium news media have a higher rate of recall among consumers than those found on social media, a new study from Newsworks UK...

Newspapers still hold higher reader retention rates

New research shows 88.5 per cent of time readers spend on national newspaper platforms in Britain is with print, with mobile devices a distant second....

Favourite major research report: Path to Purchase

Two in three now access news journalism online: emma

Two in three Australians now access news media journalism online, with mobile readership leading that growth, according to the latest Enhanced Media Metrics Australia data...

Trust in regional news media trumps TV and radio

Regional news media has almost twice the trust of television and radio, a new report into the sector has found. The “Think Local Regional News...

Newspaper ads most trusted by Australians

Newspaper advertisements are more trusted by Australians than any other medium, according to a new report from Nielsen. The Nielsen Global Trust in Advertising report...

Global round-up: Google to launch new publishing tool

Google is set to launch a tool to help users save time on the web, enabling online news articles to load within milliseconds. The New...

New industry analyses for sales teams

A new initiative has been launched by The Newspaper Works this week, publishing analyses of key sectors of the economy to help publisher sales teams...

Global round-up: Facebook lifts mobile ad share

Facebook has received a 39 per cent increase in its quarterly revenue, with almost 75 per cent of this coming from their advertising on mobile...