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More research shows trusted news media brands lead to trusted ads

New research by IPG Mediabrands and Sanoma has added to the weight of evidence that demonstrates advertisements published in news media brands are trusted more.

Ad recall stronger in premium news media

Advertisements in premium news media have a higher rate of recall among consumers than those found on social media, a new study from Newsworks UK...

Newspapers still hold higher reader retention rates

New research shows 88.5 per cent of time readers spend on national newspaper platforms in Britain is with print, with mobile devices a distant second....

Two in three now access news journalism online: emma

Two in three Australians now access news media journalism online, with mobile readership leading that growth, according to the latest Enhanced Media Metrics Australia data...

Trust in regional news media trumps TV and radio

Regional news media has almost twice the trust of television and radio, a new report into the sector has found. The “Think Local Regional News...