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New advertising guidelines for federal election advertising and political matter

From 15 March 2018, the authorisation requirement in Part XXA of the Electoral Act applies to a wide range of communications containing ‘electoral matter’ including...

Social/ Search: NYT to increase use of video forensics

The New York Times plans to pursue more investigative video forensic reporting, which focuses on visual and open data, in light of work completed following the...

The press needs to protect us from social media

Twitter and Facebook make tough reforms much more difficult, but the press can help by filtering out its excesses, not reporting them, says PETER HENDRY,...

And the award for the best tweet goes to …

The Newspaper of the Year and Advertising & Marketing Awards are more than recognition of achievement  – they are fun events at which the industry...

Advertisers miss social media mark

Advertisers overestimate the social media usage of the average Australian, according to new research from ThinkTV. And astonishingly, some of the AdLand estimates have been...

Social/search: Facebook takes out anti-fake news ads

Facebook has started advertising news media tips in the UK press to raise awareness of fake news in the lead up to the British general...

Social/search: Mobile takes 51 per cent of digital ads

New research out of the US has shown mobile has grown to represent more than 50 per cent of advertising spend in 2016 – a...

Social/ Search: Facebook to give tips on news literacy

Facebook has introduced a new tool to help users improve their news literacy and identify fake news. The tool will appear at the top of...

Social/Search: Australia tops Facebook world usage

Research has shown that 75 per cent of Australians are active Facebook users, 20 per cent above the global average. The ‘Digital in 2017’ report,...

Social/ Search: Funding shake-up at Medium

Popular blogging site Medium has abandoned its newly-launched ad-funded business model. [contextly_auto_sidebar] Medium CEO Ev Williams did not offer an alternative funding model, but stated...

Facebook confesses to more errors

Facebook has revealed “misallocations” in several responses to live video and promised to improve how it calculates the reach of advertising on its platform. Changes...

Facebook admits metric inflation

Facebook has again admitted it is over-stating metrics to advertisers – this time by as much as 55 per cent. The social media giant, which...