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The Works

Get your hands on The Works Q2, out now

NewsMediaWorks has released the second quarter edition of audience insights magazine The Works. The report focuses on emma’s movement towards a more data-rich metric, the benefits of...

News gets The Works

News Corp Australia chief marketing officer Tony Phillips has named The Works as the company’s primary creative agency for direct marketing. The Sydney-based agency will...

The Works Q2 – Influence

   Eat, love, shop   Influencing the influencers is a key benefit when advertising in news media, writes ADRIAN FERNANDES Analysis of reader incomes and...

The Works Q2 – Community

   Think local, act local Community news media lifts awareness of new products and services More community news media readers are introduced to new products...

The Works Q2 – Digital

   Put in a good word Social influencers a powerful ally Some 9.8 million influencers across a range of product categories consume digital news media...

The Works Q2 – Print

   Readers pull the purse strings 11.8m can’t be wrong Some 79 per cent of main grocery buyers rea d newspapers – that’s why grocery...

The Works Q2 – Multiplatform

   We’re all Business Advertisers can reach business decision-makers through news media News publishers’ print and digital platforms continue to deliver quality audiences, especially in...

The Works Q3 – Community

   Local shop 5:6 readers prefer to shop locally Five out of every six readers of community newspapers support local businesses. Some 80 per cent...

The Works Q3 – Regional

   Super marketing Ads influence grocery buyers Newspapers are a critical information source for finding out great food and beverage deals, according to all emma...

The Works Q3 – Digital

   Ticket to ride 1.7m read on a device while commuting Workers now spend an average of 61 minutes travelling to and from work on...

The Works Q3 – Print

   Total Recall Core readership covers 30-64s age bracket Newspapers continue to contribute the largest portion of the news media audience, delivering news and entertainment...

The Works Q3 – Multiplatform

   Always open Most readers are increasingly combining print & digital consumption to suit their lifestyle. Combined readership across print and digital over a four...