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The Works

News gets The Works

News Corp Australia chief marketing officer Tony Phillips has named The Works as the company’s primary creative agency for direct marketing. The Sydney-based agency will...

The Works Q2 – Influence

Influencing the influencers is a key benefit when advertising in news media

The Works Q2 – Community

Think local, act local Community news media lifts awareness of new products and services More community news media readers are introduced to new products and...

The Works Q2 – Digital

Some 9.8 million influencers across a range of product categories consume digital news media from the major publishers.

The Works Q2 – Print

Readers pull the purse strings 11.8m can’t be wrong Some 79 per cent of main grocery buyers rea d newspapers – that’s why grocery retailers...

The Works Q2 – Multiplatform

Advertisers can reach business decision-makers through news media News publishers’ print and digital platforms continue to deliver quality audiences, especially in the business community. Some...

The Works Q3 – Community

   Local shop 5:6 readers prefer to shop locally Five out of every six readers of community newspapers support local businesses. Some 80 per cent...

The Works Q3 – Regional

   Super marketing Ads influence grocery buyers Newspapers are a critical information source for finding out great food and beverage deals, according to all emma...

The Works Q3 – Digital

   Ticket to ride 1.7m read on a device while commuting Workers now spend an average of 61 minutes travelling to and from work on...

The Works Q3 – Print

   Total Recall Core readership covers 30-64s age bracket Newspapers continue to contribute the largest portion of the news media audience, delivering news and entertainment...

The Works Q3 – Multiplatform

   Always open Most readers are increasingly combining print & digital consumption to suit their lifestyle. Combined readership across print and digital over a four...

Experts rail against short-term tactics

Debate rages on numerous commercial fronts as digital technologies challenge conventional thinking and marketing executions.