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News media advertising can increase sales, market share, loyalty and profit

NewsWorks UK finds strong evidence for the power of news media in the marketing mix

Global news media: trusted content, trusted ads 

Social media, meanwhile, continue to come last in trust studies

Press release: Media leaders unite to demand change to protect Australia’s right to know

The leaders of the Australian Broadcasting Corporation, Nine and News Corp Australia have today called for better protections of media freedom in a joint presentation...

OPINION: Defending the core business of news media

The pursuit of the facts that democracy depends upon in order to survive and thrive

NewsMediaWorks launches the 2019 News Media Awards

Recognising excellence in news publishing across platforms

The more you trust an ad, the more likely you are to purchase 

Research findings show News Media has the most trusted ads 

News media has the most trusted content and most trusted ads – ADTRUST study by Ipsos Connect

Trust in media content and ads positively impacts consumer purchase consideration

News literacy initiatives promote critical thinking and understanding  

Governments and organisations around the world are attempting to combat misinformation through education initiatives  

News media are the most trusted media 

Trust matters, and for brands wanting to position themselves in premium advertising environments, there’s no platform more trusted than news media.  

Five great news media insights

Essential briefings on the power of news media adverting  

News media focus on trust, value of information in latest campaigns  

News media focuses on trust, purpose and the value of information in latest campaigns  

Readers under 35 trust news media

Under-35s trust news media (and the ads placed there)  

AdTrust research reveals that news media remains highly trusted among young people