NewsMediaWorks | |
66% or respondents agree that “The more I trust an ad the more likely I am to buy the product/service”
Earl Wilkinson, executive director and CEO of the International News Media Association, spoke to NewsMediaWorks about his discussions with news media publishers around the world
JNI will provide grants for projects encouraging quality journalism and media literacy, as well as hosting “lively events on the big issues of the day”.
As brands make bigger promises and compete for positive consumer sentiment, they look to marketing professionals to help them build more trust.
“There are obvious challenges now that are being presented in the way journalism is created and disseminated. ”