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Facebook lands in more strife on inflated metrics

Advertisers have launched a lawsuit against Facebook after new information came to light which indicated a further failure by the social media platform to disclose...

Behind The Truth Builds Trust campaign

The NewsMediaWorks advertising campaign highlighting the strength of advertising in an environment of trusted content has featured across the front pages and news sections of...

The Truth Builds Trust: NewsMediaWorks’ nationwide campaign reinforces trusted journalism to advertisers

The campaign will appear across all metropolitan and national print and digital news media, plus a majority of regional and community titles.

Tom Goodwin’s guide to change that matters

Hear Tom Goodwin’s talk on building bridges between digital and traditional media, returning to basics and using the best of both past and present technologies...

WSJ launches trust campaign to win centrist readers

US masthead The Wall Street Journal has launched a new brand campaign that utilises trust to appeal to readers all along the political spectrum.

Facebook turns to trusted media to send a message of reliability

What will this year’s AdTrust data mean in Australia’s media landscape? Marketing expert MARK RITSON discusses the potential for traditional media to leverage the findings...

Optus apologises in print for ‘balls up’ coverage

Optus has taken out a series of ads in print to apologise for its Football World Cup broadcast failings, pleading for forgiveness in an effort...

Big price to pay for poor crisis management: Botsman

Fear, suspicion and disenchantment are deadly viruses that spread fast when companies fail to respond quickly and take ownership of mistakes, as has happened with...

Millennials trust ads in news media most: research

 While millennials are often perceived as disengaged with traditional media, opting for online streaming devices and social media platforms, Galaxy Research discovered that readers aged...

Unilever CMO challenges Google, Facebook on trust

The “swamp” of Google and Facebook is facing increased transparency pressure as the chief marketing and communications officer of Unilever – the owner of more...

Resurgence of trust in traditional media

Scandals around fake news and increased conversations on trust have seen trust in journalism for general news and information rise by five per cent in...

10 reasons why you should advertise in newspapers

1. Newspapers are trusted AdTrust, a new Australian study by Galaxy Research and NewsMediaWorks, looks into consumer trust in content and advertising across 10 media...