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WSJ launches trust campaign to win centrist readers

US masthead The Wall Street Journal has launched a new brand campaign that utilises trust to appeal to readers all along the political spectrum.

Facebook turns to trusted media to send a message of reliability

What will this year’s AdTrust data mean in Australia’s media landscape? Marketing expert MARK RITSON discusses the potential for traditional media to leverage the findings...

Optus apologises in print for ‘balls up’ coverage

Optus has taken out a series of ads in print to apologise for its Football World Cup broadcast failings, pleading for forgiveness in an effort...

Big price to pay for poor crisis management: Botsman

Fear, suspicion and disenchantment are deadly viruses that spread fast when companies fail to respond quickly and take ownership of mistakes, as has happened with...

Millennials trust ads in news media most: research

 While millennials are often perceived as disengaged with traditional media, opting for online streaming devices and social media platforms, Galaxy Research discovered that readers aged...

Unilever CMO challenges Google, Facebook on trust

The “swamp” of Google and Facebook is facing increased transparency pressure as the chief marketing and communications officer of Unilever – the owner of more...

Resurgence of trust in traditional media

Scandals around fake news and increased conversations on trust have seen trust in journalism for general news and information rise by five per cent in...

10 reasons why you should advertise in newspapers

1. Newspapers are trusted AdTrust, a new Australian study by Galaxy Research and NewsMediaWorks, looks into consumer trust in content and advertising across 10 media...

Global: Publishers benefit from ad trust concerns

Trust issues with programmatic media buying have led to advertisers having more conversations with international publishers, and a shift towards direct publisher-client deals is emerging....

AdTrust equation shows strong trust in news media

News media is ranked most trusted by consumers. This nickable shows ‘net trust in ads’ which is those consumers who have high trust in a media,...

Trust in media ‘not disappearing, but changing’

  In the era of “fake news”, social media and surprise poll results, it may be easy to believe that trust in traditional media is...