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Digital news media audiences grow year on year as readers seek trusted, premium news – emma data

Print audiences remain strong with 12.89 million, or seven in ten Australians (69%), choosing print news formats. 

Make trust central to your auto advertising strategy  

66% or respondents agree that “The more I trust an ad the more likely I am to buy the product/service” 

Creative Tips for Automotive advertisers 

Consumers were asked what elements of advertising helped to grab their attention and influence their purchase choices

‘If your brand’s not here, it’s nowhere’: Media owners unite to highlight the power of advertising 

The importance of advertising to the long-term sustainability of businesses

Beyond the digital tipping point: INMA CEO talks the future of news media

Earl Wilkinson, executive director and CEO of the International News Media Association, spoke to NewsMediaWorks about his discussions with news media publishers around the world

People trust in news brands

Readers trust their favourite news brands to deliver the important news, insights and features consistently.

For Australian grocery buyers, advertising is the biggest influencer

59 per cent identified advertising as an influence, second was seeing a product in-store

Grocery buyers: shopper segments

When it comes to advertising, 66 per cent of grocery buyers surveyed say that the more they trust an ad, the more likely they are to buy the product/service.

INFORM 2019 Wrap-up  

The 2019 INFORM News Media Summit brought together media and marketing minds from across the region to discuss the big issues facing the industry today.

Interview with international journalist Prue Clarke, Judith Neilson Institute for Journalism & Ideas 

JNI will provide grants for projects encouraging quality journalism and media literacy, as well as hosting “lively events on the big issues of the day”.  

The biggest problem facing marketers: how to earn trust  

As brands make bigger promises and compete for positive consumer sentiment, they look to marketing professionals to help them build more trust.  

Interview with Mark Ryan, Director of Judith Neilson Institute for Journalism & Ideas

“There are obvious challenges now that are being presented in the way journalism is created and disseminated. ”