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For Australian grocery buyers, advertising is the biggest influencer

59 per cent identified advertising as an influence, second was seeing a product in-store

Grocery buyers: shopper segments

When it comes to advertising, 66 per cent of grocery buyers surveyed say that the more they trust an ad, the more likely they are to buy the product/service.

INFORM 2019 Wrap-up  

The 2019 INFORM News Media Summit brought together media and marketing minds from across the region to discuss the big issues facing the industry today.

Interview with international journalist Prue Clarke, Judith Neilson Institute for Journalism & Ideas 

JNI will provide grants for projects encouraging quality journalism and media literacy, as well as hosting “lively events on the big issues of the day”.  

The biggest problem facing marketers: how to earn trust  

As brands make bigger promises and compete for positive consumer sentiment, they look to marketing professionals to help them build more trust.  

Interview with Mark Ryan, Director of Judith Neilson Institute for Journalism & Ideas

“There are obvious challenges now that are being presented in the way journalism is created and disseminated. ”

How news media influence society

The morning news habit has long been an important part of Australian life, as it is around the world.  

News media advertising can increase sales, market share, loyalty and profit

NewsWorks UK finds strong evidence for the power of news media in the marketing mix

Global news media: trusted content, trusted ads 

Social media, meanwhile, continue to come last in trust studies

Press release: Media leaders unite to demand change to protect Australia’s right to know

The leaders of the Australian Broadcasting Corporation, Nine and News Corp Australia have today called for better protections of media freedom in a joint presentation at the National Press Club (NPC) in Canberra.

OPINION: Defending the core business of news media

The pursuit of the facts that democracy depends upon in order to survive and thrive

10 reasons why you should be advertising in newspapers

Newspapers are trusted, reliable and efficient vehicles for helping advertisers’ messages reach target audiences. Find out some of the other things that make print so valuable.