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59 per cent identified advertising as an influence, second was seeing a product in-store
JNI will provide grants for projects encouraging quality journalism and media literacy, as well as hosting “lively events on the big issues of the day”.
As brands make bigger promises and compete for positive consumer sentiment, they look to marketing professionals to help them build more trust.
“There are obvious challenges now that are being presented in the way journalism is created and disseminated. ”
The leaders of the Australian Broadcasting Corporation, Nine and News Corp Australia have today called for better protections of media freedom in a joint presentation at the National Press Club (NPC) in Canberra.
Newspapers are trusted, reliable and efficient vehicles for helping advertisers’ messages reach target audiences. Find out some of the other things that make print so valuable.