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News media are the most trusted media 

Trust matters, and for brands wanting to position themselves in premium advertising environments, there’s no platform more trusted than news media.  

Five great news media insights

Essential briefings on the power of news media adverting  

News media focus on trust, value of information in latest campaigns  

News media focuses on trust, purpose and the value of information in latest campaigns  

Readers under 35 trust news media

Under-35s trust news media (and the ads placed there)  

AdTrust research reveals that news media remains highly trusted among young people  

Australians among world’s ‘distrusting’ nations, but we have faith in news media

The Edelman Trust Barometer reveals where people go to for trusted information, and a decline in trust in social media.

NewsMediaWorks CEO featured in TrinityP3 podcast on trust

“I think people are now returning to print journalism and their related websites, because they can trust them”

‘The truth is worth it’: The incredible risks taken by investigative reporters

Gripping video series puts the spotlight on the dangerous work investigative journalist do to deliver the truth  

Our top insights pieces for 2018   

We look back at key research findings for the year

‘The Truth Builds Trust’ news media campaign to return in 2019 after successful debut

NewsMediaWorks today announced that the initial flight of its marketing campaign, ‘The Truth Builds Trust’, which promotes of the value of authentic news environments to...

The Truth Builds Trust’ news media campaign to return in 2019 after a successful debut

NewsMediaWorks today announced that the initial flight of its marketing campaign, ‘The Truth Builds Trust’, which promotes of the value of authentic news environments to...

Emma to incorporate calibrated Nielsen Digital Content Ratings’ digital audiences

The Readership Works today announced an important innovation for Australia’s cross-platform audience insights metric emma (Enhanced Media Metrics Australia), with the first step of the...

Facebook lands in more strife on inflated metrics

Advertisers have launched a lawsuit against Facebook after new information came to light that indicated a further failure by the social media platform to disclose...