Lance turned his back on what may well have been a promising career in accounting or computer programming. It’s not his only source of fun, but he does enjoy designing research and analysis solutions tailored to addressing specific business problems – applying sound methodologies but allowing for a creativity not offered by alternative career paths. Lance was previously head of research for an out-of-home media company in the UK, with advertising sales being a key objective. He also previously held a research position at News Corp Australia and roles in telecommunications and FMCG. Lance joined NewsMediaWorks at the beginning of 2017.