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Mal Dale

General Manager, The Readership Works |

Mal Dale is a media executive with 25 years’ experience in the UK and Australia.

Mal has an extensive and varied agency experience having worked as a Planning Director at Carat UK, then Managing partner of Australia’s largest media agency, Mitchell Media (now AEGIS Media) for 10 years and 4 years as Head of Digital at MediaCom Australia.

Mal is the inaugural General Manager of The Readership Works Australia, the entity created by NewsMediaWorks in 2010 and charged with introducing a new and ground-breaking audience insight survey in Australia.

Mal has a deep understanding of the business and research requirements of media agencies, advertisers and publishers in a multi-platform world.