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The Age online gets a new look

Readers awoke this morning to a new-look online edition of The Age, designed to deliver a “faster, cleaner, and more immersive experience” across all devices. The new format has been carefully considered by Fairfax, offering readers and subscribers greater opportunity to interact with news while also providing impactful new formats for advertisers. The redesign introduced...

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Readers awoke this morning to a new-look online edition of The Age, designed to deliver a “faster, cleaner, and more immersive experience” across all devices.

The new format has been carefully considered by Fairfax, offering readers and subscribers greater opportunity to interact with news while also providing impactful new formats for advertisers.

The redesign introduced a new feature called “shortlist”, giving users the option to save stories for later. The feature makes it easier for readers to consume content across devices.

The homepage prominently features top news at the top, making way for clearly defined sections as the page is scrolled down.

Fairfax ad sales team also has also been working behind the scenes to develop new ad formats, including VR, AR, AI, voice and 360 video.

All changes adapt across desktop, tablet and mobile.

The Age upgrade will be adopted soon by The Sydney Morning Herald. The first web redesign was launched at The Brisbane Times in August last year, a testing precursor to the wider rollout.

Fairfax Media managing director of Australian metro publishing Chris Janz said the launch of the new publishing platform put Fairfax at the forefront of digital publishing. “We’re delivering a market-changing vision that prioritises reader experience and connects advertisers to our audiences in highly impactful ways,” he said.

More information about how the new look website works can be found here.

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