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Advertising in news media is betting on a sure thing

While playing the pokies or grabbing a lotto ticket is full of risk, turning to newspapers to advertise punting products is not. News media reaches 93 per cent of lottery, poker machine, TAB betting and online betting customers who are highly engaged and heavy newspaper readers. Almost 8 million newspapers readers have participated in at...

While playing the pokies or grabbing a lotto ticket is full of risk, turning to newspapers to advertise punting products is not.

News media reaches 93 per cent of lottery, poker machine, TAB betting and online betting customers who are highly engaged and heavy newspaper readers. Almost 8 million newspapers readers have participated in at least one form of gambling in the past three months. Purchasing a lotto ticket or scratchie was the most popular activity with 5.2 million partaking in the last month.

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