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Comparing social circles

Emma data shows that differences exist in social media usage between print and digital newspaper readers. However, print readers don’t lag too far behind their digital counterparts when it comes to social networking.

Different Social Circles

Penetration of the major social networking sites for print readers is close to the society average with 73 percent visiting Facebook and 21 percent going to LinkedIn.

The penetration for digital news media readers is higher than the general population.

For more Nickable Charts from NewsMediaWorksclick here.

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