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Inspire travellers through news media brands

Australians love to travel, accounting for 93.7 million domestic overnight trips and 9.1 million domestic outbound trips in 2016-2017, contributing significantly to a tourism industry that is worth $51 billion overall. News media is an influential medium to gain potential customers and convince them to travel to a particular destination, or with a particular travel...

Australians love to travel, accounting for 93.7 million domestic overnight trips and 9.1 million domestic outbound trips in 2016-2017, contributing significantly to a tourism industry that is worth $51 billion overall.

News media is an influential medium to gain potential customers and convince them to travel to a particular destination, or with a particular travel or tour company. The medium has significant power to reach them too – hitting 91 per cent of Australians who plan on enjoying a break away in the next 12 months.

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