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Community papers push the envelope

Advertisers seeking to reach local shoppers can supplement mail-drop campaigns by assigning marketing budget to community newspapers.

A large portion of Australian households don’t want unsolicited mail.

Some 3.5 million Australians have a “no junk mail” sticker on their mailbox, according to emma.

Brands that engage in local area marketing use community suburban newspapers to get around the no-junk-mail sticker. Why? Because more than 1 million shoppers who refuse unsolicited flyers do read community newspapers.

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