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News media readers shopping for added value

Home and garden shoppers know what they want – quality products from quality retailers – and a significant majority of news media readers are prepared to pay a higher price. Three in four news media readers believe quality is more important than price, while 63 per cent are willing to pay more if the quality...

Home and garden shoppers know what they want – quality products from quality retailers – and a significant majority of news media readers are prepared to pay a higher price.

Three in four news media readers believe quality is more important than price, while 63 per cent are willing to pay more if the quality is high. As the medium attracts 91 per cent of home and garden shoppers, it is the perfectly way to convert ads to sales.

News media reaches 11.1 million home and garden buyers and performs well across each of the vertical’s segments. News media reaches 4.2 million furniture and homewares buyers, 9.7 million hardware and furniture buyers and 1.7 million white goods and appliances buyers.

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