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Reach shoppers with section specific targeting

Department stores have the ability to reach hugely diverse audiences within news media. The medium attracts an impressive demographic mix of gender, age, socio-economic status, and life stage that, when combined with the appropriate news media sections, has formidable capabilities to target audiences. While newspapers are a traditional advertising medium, this does not limit what...

Department stores have the ability to reach hugely diverse audiences within news media. The medium attracts an impressive demographic mix of gender, age, socio-economic status, and life stage that, when combined with the appropriate news media sections, has formidable capabilities to target audiences.

While newspapers are a traditional advertising medium, this does not limit what they can achieve, demonstrating remarkable leveraging power both in-store and online.

News media readers present two key characteristics for department store advertisers: the need to spend and the desire for quality.

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