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Reach shoppers with section specific targeting

Department stores have the ability to reach hugely diverse audiences within news media. The medium attracts an impressive demographic mix of gender, age, socio-economic status, and life stage that, when combined with the appropriate news media sections, has formidable capabilities to target audiences.

While newspapers are a traditional advertising medium, this does not limit what they can achieve, demonstrating remarkable leveraging power both in-store and online.

News media readers present two key characteristics for department store advertisers: the need to spend and the desire for quality.

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