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Sports pages give advertisers potential to score customers

Autumn not only heralds in the cold, but also the chants of sports fans barracking for their favourite teams. March is full-on, marking the start of the of the AFL and NRL seasons, as A-League soccer begins to wind down. The intense interest in sport during this period means it is the perfect time for...

Autumn not only heralds in the cold, but also the chants of sports fans barracking for their favourite teams. March is full-on, marking the start of the of the AFL and NRL seasons, as A-League soccer begins to wind down.

The intense interest in sport during this period means it is the perfect time for brands to consider advertising in the sporting section of newspapers. Drawing 12.2 million sports fans, news media is a powerful tool for advertisers to reach consumers and convert them to customers.

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