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Why news media puts auto industry into top gear

The automotive industry is one of the biggest spenders in news media as it delivers in ways others cannot, making it one of the most effective medium for advertisers. This is because of two key factors: it offers manufacturer and dealer advertisers scale to prospective buyers while also skewing to high-earning readers who are likely...

The automotive industry is one of the biggest spenders in news media as it delivers in ways others cannot, making it one of the most effective medium for advertisers.

This is because of two key factors: it offers manufacturer and dealer advertisers scale to prospective buyers while also skewing to high-earning readers who are likely to spend more.

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