The truth builds trust

Australia's news media: the ideal place for brands to be seen and believed.

ADTRUST Research Articles

The more you trust an ad, the more likely you are to purchase

NewsMediaWorks has released its latest AdTrust research, revealing insights into consumer trust in media and the ads placed there.   The report covers perceptions of content and advertising by channel, highlighting news...

Under-35s trust news media (and the ads placed there)

AdTrust research reveals that news media remains highly trusted among young people .

Download the 2018 AdTrust study: ‘The Company You Keep’

Building on our landmark 2017 AdTrust study, ‘The Company You Keep’ reveals the latest findings into consumers’ trust in media.  Covering users’ trust in content and advertising...

Campaign highlights how trusted content pays off for advertisers

NewsMediaWorks – with the support of foundation partners News Corp Australia, Fairfax Media and Seven West Media – has launched a trade advertising campaign to...