The change was introduced to provide users more freedom to express themselves on the platform. News organisations will also have more opportunity to detail news stories.
The company identified that users who tweeted in English, French, Spanish and German were more likely to have to cram their message into the post compared to those who tweeted in Japanese, Chinese or Korean.
Internal research found 9 per cent of English speaking users reached the 140 character limit compared to only 0.4 per cent of Japanese users.
While the trial is now available to a select number of users, Twitter has received backlash from users who argue the change is unnecessary and takes away from the essence of the platform.
Can’t fit your Tweet into 140 characters? 🤔
We’re trying something new with a small group, and increasing the character limit to 280! Excited about the possibilities? Read our blog to find out how it all adds up. 👇https://t.co/C6hjsB9nbL
— Twitter (@Twitter) September 26, 2017