The two titles have been redesigned to better align the mastheads’ content with the affluent Sydney suburbs they serve.
The new magazine-style Mosman Daily hit the stands today, coinciding with the masthead’s centenary. The new-look North Shore Times will launch August 17.
Nick Smith, prestige and lifestyle director, said the new-look titles would offer a micro targeted opportunity for advertisers.
“Our NewsLocal community mastheads, such as the Mosman Daily, North Shore Times and the Wentworth Courier, reach the most affluent audiences in Australia, and right at their doorstep. This is an integral offering of the News Prestige Network, where we can now provide high reach of the right audience through digital, or we can effectively geo-target prestige audiences at a community or even street level,” Mr Smith said.
“As part of the News Prestige Network, the Mosman Daily and North Shore Times provide cut-through for advertisers opening a new store, dealership or branch in an affluent area or can garner grassroots support for campaigns, be they retail or brand focussed.”
The choice of titles was informed by industry readership currency data emma (Enhanced Media Metrics Australia), which provided a deep understanding of the lifestyle needs and wants of the identified AB demographic.
Michael Wilkins, managing director NSW said: “Knowing where locals like to eat, where they prefer to shop, how they like to live, what they spend their money on and where they choose to travel informed our decision on what to present in their new and refined, glossy magazine-style newspapers.”
The titles will expand their lifestyle and food and drink sections, with more reviews and listed content.
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