Home » News » Upcoming festive alcohol advertising and promotions

Upcoming festive alcohol advertising and promotions

Information for licensed premises planning to conduct alcohol promotions

Your next read

The types of practices and promotions that are unacceptable are those that: 

  • may encourage the irresponsible consumption of liquor
  • may discourage a patron from monitoring or controlling the patrons consumption of liquor
  • are likely to have a special appeal to children (for example, because of the use of designs, names, motifs or characters that are likely to be attractive to children)
  • are indecent or offensive
  • use emotive descriptions that are likely to encourage irresponsible consumption of liquor
  • involve providing free drinks, or providing drinks at discounts, in a way that encourages patrons to consume liquor more rapidly than they would otherwise do
  • are prescribed by the Liquor Regulation as an unacceptable practice or promotion.

Download our industry Guiding Principle on advertising alcohol.

Related downloads

Reader Interactions