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Weekend Australian mag launches new format

The Weekend Australian Magazine will be relaunched on Saturday in an expanded format, combining the features of the current run-of-press Life section to create a magazine with a minimum size of 60 pages. This is an increase of 20-pages on the previous minimum size. Life includes travel, food and wine, prestige property and a motoring...

The Weekend Australian Magazine will be relaunched on Saturday in an expanded format, combining the features of the current run-of-press Life section to create a magazine with a minimum size of 60 pages.

This is an increase of 20-pages on the previous minimum size.

Life includes travel, food and wine, prestige property and a motoring column by Top Gear presenter Jeremy Clarkson.

The food and wine section will be expanded in the new magazine and it also will feature a new outdoor design and gardening section, Cutting Edge.

The Australian editor-in-chief Paul Whittaker said there had been strong advertiser interest in the new format, including from brands that had not advertised in the past.

He said News Corp Australia’s investment in the magazine sent a strong message to the market about confidence in print.

With the magazine a key driver of Weekend Australian sales, Mr Whittaker said it made sense to invest in it to make it an even more compelling product.The Weekend Aus Mag

“By refreshing its design and giving it a modern look with a new masthead and adding extra pages of lifestyle content to the news features people expect, it is now a complete weekend read,” Mr Whittaker said.

The first edition will be 68-pages.  It will be published on better quality stock, with the cover upgraded from 90 to 130gsm.

The revamped magazine also will feature a new digital template with full screen images and video for a richer reading experience across all devices.

The Weekend Australian registered a 1.11 per cent increase in total paid masthead sales year-to-year in the latest Audit Bureau of Circulations figures. Sales were up from 274,488 to 277,548

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